Rank tracking tools and webmaster chatter suggested a significant update, with MozCast measuring 101°F, but no update was confirmed by Google. Some industry analysts suggested the changes were rolled back the next day and may have been temporary. While this update officially wrapped up at the end of November, most tracking sites showed a strong single-day spike (with MozCast hitting 101.7°F on November 17). The overlap with Black Friday sparked controversy in the SEO community. To combat spam and control outbound link quality, Google, Yahoo, and Microsoft collectively introduce the "nofollow" attribute.
Algorithm tracking tools and webmaster chatter showed heavy activity, but Google did not confirm an update. MozCast showed very high temperatures over a 3-day period, peaking on May 23. Ranking trackers and webmaster chatter registered a week of heavy flux (MozCast peaked at 95°F on July 16) that was later dubbed the "Maverick" update by the search community.
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The presence of news results in SERPs also spiked, and major news sites reported substantial traffic changes. Google confirmed a "broad core algorithm update," with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2.
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